A fund advised by Maxburg Capital Partners has acquired all shares in PERLKÖNIG Perlen & Schmuck & Zubehör GmbH from the founders as part of a succession arrangement.
Perlkönig distributes fashion jewelry in pop-up stores at fairs, festivals, Christmas markets and wine festivals. Lean cost structures and streamlined organization of the operational processes, supported by a proprietary IT system, allow for successful management of over 350 temporary points of sale. Perlkönig focuses on female customers with its own value-price collection of signature jewellery whilst continuing to expand its market presence.
Maxburg Capital Partners is an investment management company focusing on the German-speaking markets. The funds advised by Maxburg Capital Partners concentrate on long-term investments in profitable, medium-sized companies with the goal of enduring and sustainable value appreciation.
EGO HUMRICH WYEN advised on all aspects of the transaction other than tax.